Company News

Estee Lauder Taps Eva Mendes

Actress will represent New Dimension skin care line.

The Estée Lauder brand signed Hollywood actress Eva Mendes to represent its New Dimension transformative skin care collection. Mendes will appear in digital, TV and print advertising campaigns debuting in Fall 2015. The range features New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape. “I’m thrilled to welcome Eva to the Estée Lauder family to represent New Dimension skincare,” said Jane Hertzmark Hudis, global brand president, Estée Lauder. “As an ac...

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